My work for the last few years has developed this neat-o split personality. I do portraits and I do reportage. Sometimes I get to do that for the same assignment which is to me very cool.
I do a lot of business profiles and to me it’s important to not only make the head dude/dude-ette look cool but also, if at all possible to show the people who work there who don’t wear the fancy suits. When you realize that the big guy that you are photographing has maybe ten minutes to spend with you, ya need organization and the ability to make a lot happen in no time with no fuss. That’s when I drag in all the cases of lights and stands and impressive looking stuff. I make a plan which usually consists of 2-3 different looks in one general area so that I can be as efficient as possible. I usually figure that I really only have five minutes to get “John Bigbooty, President of Megacorp, with their new SuperWidget XL2”. Once that is done I pack up all the gee-whiz stuff and go light and mobile: one body and usually just my 24-70 which which to head back to the engineering lab where they are hard at work developing the SuperWidget XL2 PLUS.
I love these assignments as they very clearly represent my two selves: the lighting it just right meticulous me and the freewheeling “screw the technicals – this is neat-o!” me.
Case in point: I did photos at a Denver company called MMLocal who is making waves with their small batch and rather artisan pickles. It’s run by two friends who are super dudes and they were a lot of fun to shoot for the five or so minutes that I could pry them away from running their quickly growing company. BTW I really lucked out here. They look a bit a like, dressed alike that day so I make the shot sorta monochromatic by shooting them against the side of their big galvanized cooler where they ferment their sauerkraut. Made their brightly colored product stand out.
Then I headed to the production facility and got this shot of one of their guys putting in a batch of pickles into the steamer for canning. Moody!
Case #2. It’s a small world and I was sent to shoot my buddies at Renegade Brewing once again. Brian O’Connor their founder and head brewmeister is a heck of-a guy but with a big expansion under way is the “one armed paper hanger”.
Then it was back to shoot the pirates in the brewhouse making the end result of Brian’s master plans.
I love these gigs. It works all of my brain and forces me to be as creative as possible in the shortest amount of time. My head often hurts at the end of the day but I like it that way.
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