Tag : marketing

I’m not Gary Larson, or “How big of a pigeon do you think I am?”

I'm in the process of putting together some new folios for the spring marketing push and as chance has it there has been some interesting talk lately about promotion on the interwebs. I was reading how one photog mentioned that he annually spends enough promoting himself to buy "a nice German luxury car". Zounds! I think to myself, "Self! If you had $50,000 to spend every year just to let people know that you exist and do good work I'd […]

What’s it worth

I got a call the other day from the PR rep of a company that just won an award related to their sales growth. They do something very well and as a result have grown a very impressive amount over the last few years. The guy wanted to be able to use the photo that I made of their CEO recently to go along with their PR blitz about said award. I asked what their intended usage is because that's […]

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