This was a shoot that I really don’t normally do. Almost all of the people that I photograph I would qualify as normal-ish but in some way exceptional. My subjects tend to live their lives based on what they know/skills or their talents rather than their image. Scientists, artists, maybe the occasional athlete, business people. They are not necessarily uncomfortable hanging out with me and being in front of my lens it’s just that they don’t do that sort of thing very often. Their experience could be a bit off if not handled well on my end. It’s important for me to make them comfortable with me and my goal is to make an image that speaks truly about them as a person while being interesting enough for the average person to want to learn more. “Who is this fellow? … Huh, particle physicist, … facinating” That sort of thing.
I know from years of experience that asking my subjects to do funny things or to take any sort of direction the way that you would expect to do with say a professional model just isn’t going to work. They don’t know how to interpret my even simple directions such as “turn you shoulder more to me and lift up your chin a bit” will be wildly exaggerated and require me to walk over and physically pose them like a human Gumby Doll. Again making them feel awkward. So, yeah I don’t do that sort of thing very often.
Then I got this assignment and I knew that it would happily be the opposite of my usual procedure. Shinesty makes outrageous clothes for outrageous people. Therefor I knew that their president and founder Chris White would be up for whatever I came up with. When a subject asks me “what do you want me to wear” and I think that they have a good sense of humor I will reply “Do you have a chicken suit? Ha-ha-ha! Right, just wear what you want” But with Chris I said, go get stupid. He knew what to do.
I got to work: there was a huge American Flag in the waiting room and a crappy couch. I moved some things around and boom! There was my frat house scene, perfect for Chris and his ensemble. The lighting had to be as unsubtle as Chris and Shinesty are so my main light was my 5 foot soft silver parabolic umbrella placed directly behind the camera.
That’s it Chris, more sleeze … more sleeze, make your grandma embarrassed. Perfect!